Spinning in a whirlpool of promos, discounts and short term attention-grabs, businesses have no chance to distinguish their value from other businesses.
What people truly value is changing. They’re placing more importance on intrinsic values, things that matter deeply to them and to the world.
Businesses have lost sight of what makes them uniquely valuable. They default to old paradigms of promos and price. Which brings them back to square one: stuck.
People want proof of integrity: actions, not words.
People want to belong: they will connect to an idea worth sharing.
People want positive impact: for them, society and the environment.