At eleven, we believe that the old ways of doing business no longer serve people, our communities or our environment. To flourish, today’s businesses need to be designed entirely around delivering meaningful value. They need a stated purpose that solves the right problems in a way that enhances society and the environment. We call the expression of that purpose an idea worth sharing.
We believe the days are numbered for businesses that rely on short-term transactional customer interactions. The ultimate measure of business health is advocacy – a connection with customers that’s based on shared values and intrinsic, emotionally resonant benefits. A lasting connection to an idea worth sharing.