Weta Collectibles goes in search of treasure.
Making amazing and beautiful collectibles is what Weta Collectibles do brilliantly. The collectibles marketplace was growing rapidly. How could Weta participate in that growth?
Eleven discovered Weta Collectibles had a growing audience of younger fans. Eleven Insight uncovered what distinct groups of collectible fans truly cared about and what really mattered to them. The common denominator was all fans longed for a deep connection to worlds where the beautifully crafted characters’ stories unfolded.
That’s where the gold was.
Weta Collectibles now had clarity on what motivated different collectible fan groups to collect distinctly different figurine sets. Weta Collectibles could now create the right spark to connect to different customer groups.