How we work

Eleven - how we work diagram

Step 1. Know yourself

Unless you truly know yourself - your strengths, weaknesses and what you intend to do in the world, it’s impossible to connect with the people who matter to you.

Step 2. Know your customers

Who are the people who matter to you? What are their emotional and functional wants, needs, unmet needs, challenges, problems and desired outcomes? What do they really care about? What would they become advocates for?

We utilise Hardwired™, a unique psychology based qualitative interviewing methodology to uncover emotional wants and needs. We also scale that insight with HardwiredMacro™ to create robust large scale understanding of customers.

Step 3. Uncover your meaningful value

When you truly know yourself and you truly know your customers, you can now develop the right strategy to deliver meaningful value.