Creating hypergrowth is what makes us different
We truly believe human-centric businesses are better for New Zealand, New Zealanders and most certainly the business itself. Therefore, helping a business ‘hypergrow’ is our mission and what makes us unique from others.
Human-centricity is a new societal movement and old business processes do not work here.
Helping businesses become human-centric and grow like never before required us to rethink our own business and the way we did things. We needed to develop new processes to find new solutions to new problems.
We have combined two teams, with contrasting areas of expertise, who collaborate to achieve one goal – achieving hypergrowth for a human-centric business.
“37% of millennials said they have stopped or lessened a business relationship because of the company’s ethical behaviour; conversely, 36% started/deepened a relationship because they believed a company was ethical.”
— Deloitte Global, Millennial Survey 2019
The two key elements of Eleven:
Human behavioural science: ethnography, neuroscience, psychology, social anthropology, sociology.
Business change/transformation. Deep data analysis.
Our methodology
We start with the end in mind. We begin by asking questions. For this business to achieve hypergrowth, what would it look like and behave like if it were a human-centric business? What would it take to get it from where it is today to where it needs to be? What must we know about this business? Who is behind it? What does it stand for? Why? What drives it? Why? What is the ‘human-centric relationship-bond’ that this business must have with its consumers and believers for hypergrowth to happen? What must it know about its consumers - Who are they? What do they want and need? Why? What drives them? Why?
1. Forensic Data
Developing a forensic understanding of market and customer data through the lens of human behavioural science. Which means using data to understand who our clients’ customers are, where are they and why they behave the way they do.
2. Human behavioural science
Developing a forensic understanding of the thing that customers truly value above all else, their deep-seated problems, unexpressed wants and needs, greatest worries, source of inspiration, deep emotional drivers, values and beliefs. Identifying the values and beliefs that will establish a relationship and ultimately a bond between a believer and a business. Identifying unmet consumer needs that provide the business with new unseen growth opportunities.
3. Business change
Developing a deep understanding of our clients’ business. What does it stand for? What drives it? What values and beliefs does this business have? Does it share these with its customers? What changes are needed for this business to become human-centric? What is the shape of the relationship between a human-centric business and its consumers? What changes will this business need to make to set itself up for hypergrowth?
4. Hypergrowth
Developing a business’s purpose and brand story that truly resonates with its consumers, value propositions that engage emotionally, identifying the culture that reflects a business’s purpose and vision and is something that employees can rally behind. Communicate and connect emotionally with customers to create a consumer relationship and then a bond. Keep communicating to believers, help them build a community. Prepare and plan for growth.
It’s the right thing to do
We believe many businesses aren’t as successful as they should be because they are not the human-centric business customers are seeking.
So, if you are ambitious for your business, feel that what you are doing now needs to change; are open to positioning your business based on what’s truly important to your customers; want to really understand who your customers are, what they value and what they need and want; want to work in partnership, and build customer relationships based on shared values and ambitions and realise your business potential, then let’s talk about how we can work together to achieve hypergrowth for your business.
If you know of an almost human-centric business that is not fulfilling its potential please talk to us, we want to help.
If you are starting a business and are ambitious for success, call us.
If you can help us achieve a better society through building better more human-centric businesses, we appreciate your support. And what’s more – it’s the right thing to do.
