November: A Period of Growing Tension in Consumer Mindsets.
October: Expectations have shifted. Or have they?
There is no doubt that the relationship between businesses and consumers has fundamentally changed.
June – September: National pride & the connection between businesses & consumers.
Following New Zealand’s move back to level one in June, a strong sense of national pride was installed, and became the predominant driver of consumer attitudes and behaviours over the following few months.
March - June: Understanding how COVID-19 has changed consumers for good.
The events that took place between March and June following the arrival of COVID-19 in New Zealand were a once-in-a-lifetime experience.
COVID-19 and the relationship between businesses & consumers.
At the beginning of 2020, the world was a very different place. And then came a global pandemic. COVID-19 has changed the world permanently; how we live, work, interact and move around.