Moment in Time.
COVID-19 and the Changing Nature of Business – Consumer Relationships.
At the beginning of 2020, the world was a very different place. And then came a global pandemic.
COVID-19 has changed the world permanently; how we live, work, interact and move around. It’s also changed the way we think and what we believe is important.
Many people have new and evolving expectations for businesses.
We reflect on some of the changes that have happened in New Zealand amidst the ongoing COVID-19 crisis through a human-centric lens. One that considers the changing needs of consumers, and their value connection to businesses.
Now, businesses have a fundamental choice to make. Find out more below.
November: A Period of Growing Tension in Consumer Mindsets.
For many businesses, particularly in the retail sector, the last quarter of the year represents an opportunity to make gains in what has been a difficult year. Read on…
October: Expectations have shifted. Or have they?
At the beginning of 2020, the world was a very different place. And then came a global pandemic. COVID-19 has changed the world permanently; how we live, work, interact and move around. Read on…
June – September: National pride & the connection between businesses & consumers.
Following New Zealand’s move back to level one in June, a strong sense of national pride was installed, and became the predominant driver of consumer attitudes and behaviours over the following few months. Read on…
March - June: Understanding how COVID-19 has changed consumers for good.
The events that took place between March and June following the arrival of COVID-19 in New Zealand were a once-in-a-lifetime experience: border closures, community outbreaks, full lockdowns and major restrictions on our movements and freedoms, and the cautious move back to level 1. Read on…