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    <loc>https://www.eleven.net.nz/psychological-analysis/online-communities</loc>
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    <lastmod>2020-04-21</lastmod>
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      <image:title>Psychological Behavioural Analysis - Building online communities: 5 things I learnt when I was 15</image:title>
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    <loc>https://www.eleven.net.nz/psychological-analysis/post-covid</loc>
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      <image:title>Psychological Behavioural Analysis - Rule breakers, compliance fatigue, and the post-covid world</image:title>
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    <loc>https://www.eleven.net.nz/psychological-analysis/emotional-labour</loc>
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      <image:title>Psychological Behavioural Analysis - Emotional Labour: Exploring The Unwritten Emotional Expectations of A Job, and How Businesses Can Offer Support</image:title>
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    <loc>https://www.eleven.net.nz/psychological-analysis/tag/crises</loc>
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    <lastmod>2020-11-30</lastmod>
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    <loc>https://www.eleven.net.nz/moment-in-time/october-2020</loc>
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    <lastmod>2020-11-30</lastmod>
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    <lastmod>2020-11-16</lastmod>
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    <lastmod>2020-11-15</lastmod>
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    <lastmod>2021-01-12</lastmod>
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    <loc>https://www.eleven.net.nz/collective-flourishing/sarah-chambers</loc>
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    <lastmod>2021-01-12</lastmod>
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    <loc>https://www.eleven.net.nz/home</loc>
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    <lastmod>2019-10-14</lastmod>
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      <image:title>Home - The Revenge of the Customer</image:title>
      <image:caption>The internet has enabled every consumer to re-think what they want for themselves, and what they want from a business – it’s long overdue. People have always felt powerless, and the consumer-business relationship is unfairly stacked in favour of businesses.   Now it’s not. There’s an emerging group of consumers who no longer identify with the idea of being a ‘customer’. To them ‘customer’ means being part of a transaction, which means being treated like a wallet. While it’s true people still want products and services at fair prices, they now want more.</image:caption>
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      <image:title>Home - Two Crucial Nuances</image:title>
      <image:caption>Believers place two conditions on human-centric businesses: A business is either human-centric or it’s not. The moment a business behaves without integrity, it disrespects the bond, and believers will withdraw their support and their network. Then believers tell the world about the ‘fallen’ business with instructions on how to avoid it.  Only believers can decide if a business is human-centric. If a business proclaims to be human-centric, then it’s definitely not. “42 percent of millennials said they have begun or deepened a business relationship because they perceive a company’s products or services to have a positive impact on society and/or the environment.”  – Deloitte Global Millennial Survey 2019</image:caption>
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    <loc>https://www.eleven.net.nz/methodology</loc>
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    <lastmod>2019-10-31</lastmod>
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      <image:title>Methodology</image:title>
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    <lastmod>2020-04-30</lastmod>
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      <image:title>Eleven Interviews</image:title>
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    <loc>https://www.eleven.net.nz/eleven-team</loc>
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    <lastmod>2021-01-21</lastmod>
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      <image:loc>https://static1.squarespace.com/static/5da4ed47f72e67411f7779c8/t/5f46efc15aa67e0cfaf953be/1598587506504/David+Robertson</image:loc>
      <image:title>Eleven Team - David Robertson</image:title>
      <image:caption>Strategy Part way through a career in advertising, David realised the aim of business at the time was to come up with a thing, then somehow convince customers the thing was valuable. This sometimes worked, and advertising certainly helped this work, but all too often it didn’t create the lasting impact businesses needed. Many customers would find the value of the thing as described in advertising didn’t fit their needs, and move on to the next big thing. He felt there must be a better way to do things. In the end he boiled it down to one idea - if businesses could understand what customers truly valued, and then genuinely provide this value, surely that would make things better for both businesses and customers, right?  In the early 00s he and a few others devised HardWired, a method to understand what customers truly value, not as purchasers, but as human beings. HardWired would become the cornerstone for what Eleven is today, a business dedicated to help businesses and their customers build truly valuable relationships that benefit both in equal measure. At Eleven, David works primarily on strategy. He works with business leaders to design change within their organisation that will create meaningful connection - a spark - with the right people. When successful, these people will love the business and give it their life long loyalty and support, growing it exponentially.</image:caption>
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      <image:loc>https://static1.squarespace.com/static/5da4ed47f72e67411f7779c8/t/5f46f01913d7504627048d1f/1598484617708/Dana+Findlay</image:loc>
      <image:title>Eleven Team - Dana Findlay</image:title>
      <image:caption>Tobias Keene, D.D.S. Hailing from Richmond, Virginia, Dr. Tobias Keene brings a bit of unabashed Southern hospitality to all his patients. He moved to Washington, D.C. over thirty years ago as a freshman at Ivy College. Right after graduation, he attended World University’s School of Dentistry. Before opening Keene Dental in 1994, he worked for free clinics and some of the finest practices in the District. He is part of the 123 Dental Association and stays up-to-date on the latest dental discoveries. When not striving to keep his patients happy and healthy, he’s enjoys hiking with his family in Rock Creek Park.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5da4ed47f72e67411f7779c8/t/5f46f3bee0ead41e2e6a47d9/1611209594240/Kylie+Clayton</image:loc>
      <image:title>Eleven Team - Kylie Clayton</image:title>
      <image:caption>Tobias Keene, D.D.S. Hailing from Richmond, Virginia, Dr. Tobias Keene brings a bit of unabashed Southern hospitality to all his patients. He moved to Washington, D.C. over thirty years ago as a freshman at Ivy College. Right after graduation, he attended World University’s School of Dentistry. Before opening Keene Dental in 1994, he worked for free clinics and some of the finest practices in the District. He is part of the 123 Dental Association and stays up-to-date on the latest dental discoveries. When not striving to keep his patients happy and healthy, he’s enjoys hiking with his family in Rock Creek Park.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5da4ed47f72e67411f7779c8/t/5f46f44034f0be320836fec5/1611209669736/Charlotte+Dawson</image:loc>
      <image:title>Eleven Team - Charlotte Dawson</image:title>
      <image:caption>Tobias Keene, D.D.S. Hailing from Richmond, Virginia, Dr. Tobias Keene brings a bit of unabashed Southern hospitality to all his patients. He moved to Washington, D.C. over thirty years ago as a freshman at Ivy College. Right after graduation, he attended World University’s School of Dentistry. Before opening Keene Dental in 1994, he worked for free clinics and some of the finest practices in the District. He is part of the 123 Dental Association and stays up-to-date on the latest dental discoveries. When not striving to keep his patients happy and healthy, he’s enjoys hiking with his family in Rock Creek Park.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5da4ed47f72e67411f7779c8/t/5f46f4099a16b5453bacce98/1611209630301/Finn+Robertson</image:loc>
      <image:title>Eleven Team - Finn Robertson</image:title>
      <image:caption>Uncovery Finn believes the way businesses can improve the relationship with consumers is very simple: act human and do right by people. People are the most complex part of business, so businesses often try to avoid them in favour of systems and numbers, which often leads to businesses losing sight of what really matters. This creates a negative experience for their customers. By returning their focus to people, businesses could create incredible, widespread positive impact on the entire world. Finn firmly believes this and it is his goal to see change start to happen. At Eleven, Finn works in the Uncovery team, conducting research and interviews. He’s kind of like a mediator, listening to the true wants and needs of people, helping businesses understand their words, and then helping shape realistic changes businesses can make to improve their relationships with people.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5da4ed47f72e67411f7779c8/t/5f46f50e23d6b5324d8efe6b/1611209944681/Callum+Robertson</image:loc>
      <image:title>Eleven Team - Callum Robertson</image:title>
      <image:caption>Tobias Keene, D.D.S. Hailing from Richmond, Virginia, Dr. Tobias Keene brings a bit of unabashed Southern hospitality to all his patients. He moved to Washington, D.C. over thirty years ago as a freshman at Ivy College. Right after graduation, he attended World University’s School of Dentistry. Before opening Keene Dental in 1994, he worked for free clinics and some of the finest practices in the District. He is part of the 123 Dental Association and stays up-to-date on the latest dental discoveries. When not striving to keep his patients happy and healthy, he’s enjoys hiking with his family in Rock Creek Park.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/5da4ed47f72e67411f7779c8/t/5f46f49c0d2d0f4b4fb019a2/1611209686998/Jessica+Bishop</image:loc>
      <image:title>Eleven Team - Jessica Bishop</image:title>
      <image:caption>Uncovery Jess did a Masters in Organisational Psychology, meaning she is fluent in the world of people within and around business. She also brings a personality of strong logic and pragmatic thinking. If a complex problem is in actual fact very simple, she will be the first to interrupt everyone and show us what’s really going on. This is because she understands that all human behaviour stems from core emotions, and this is what drives businesses and consumers to behave in predictable patterns. At Eleven, Jess works with the Uncovery team, busily researching all that is relevant in current relationships between businesses and their customers. Jess’s keen eye for analysing attitudes and behaviour through a lens of empathy allows her to sift through mountains of information, finding the diamonds of true customer wants and needs, as well as the red herrings that might derail the team’s thinking. In the end, Jess ensures businesses come to understand what’s at the core of their customers’ emotional experience with them; what’s going well, how things could be better, and also what businesses could do for their own people to help create an all round better environment for human connection.</image:caption>
    </image:image>
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      <image:title>Eleven Team - Mia Houston</image:title>
      <image:caption>Uncovery Mia did a conjoint Bachelor degree of Design Innovation and a Bachelor of Arts in Philosophy and Psychology. This combo is the core of her passion for human-centred design. She’s fascinated with how to design change, step by step, to solve both human and technical problems together. This is important, because it’s easy to point out a problem, and to point out how something could be better, but it’s hard to design the way to get from A to B. At Eleven, Mia works with the Uncovery team to streamline processes and help design the actions businesses can move forward with new insight. It’s never the aim to deliver information about customers and not provide meaningful actions along side. Pointing to a problem is only the first step toward solving it. Mia’s goal is to make sure it’s the right problem to be solved. The right problem is how to do right by people.</image:caption>
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      <image:title>Eleven Team - Brent Backhouse</image:title>
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